Brand foundation
I define your brand's positioning, personality and voice, and document them in your brand foundation. This gives the visual identity, website, future content and collaborators a shared direction.
Branding & websites for coaches, practitioners and entrepreneurs
Give your worka home of its own.
I define your brand, create its visual identity and build a website that makes your services clear and helps clients get in touch.
What's included.
I start with an in-depth conversation about your business: your story, your approach and the value you offer. I also study your existing content and materials to understand the experience and thinking behind your work.
Whether you're starting from scratch or developing an existing brand, I handle the research, writing, design and development. You share your knowledge and give feedback as the work takes shape.
Visual identity
Your brand's character guides the logo, colours, typography and imagery I create. You receive a consistent visual identity to use across your website and marketing, developed around any existing elements you want to retain.
Website
A complete website, with the copy, design and development taken care of. Your services, background and work become pages that are easy to explore on desktop and phone, with a clear way to contact you or enquire about working with you.
Explore the websites
Why I'm doing this
I'm Shadi. Building the website for my own practice, Existential Strategy, took several attempts. I kept coming back to the same question: does this actually feel like me? I came to understand how difficult it can be to carry something so personal into words, images and pages.
That work grew out of a larger change in my life. When I learned I was going to be a father, I stepped away from a secure, growing career to face things in myself that needed healing. Developing my practice and learning to work with AI became part of finding a new direction.
I'm putting those skills to work for coaches, practitioners and entrepreneurs now, helping them present what they do while earning an income for my family and building a life beyond Lebanon.
AI is part of how I research, design and build. You work directly with me, and I take responsibility for the finished work.
The finished work is yours.
I hand over the completed website, your brand foundation and visual assets. You also receive instructions and references for your own AI assistant, so you can make later updates without depending on me.
Before handover, I show you how to make the routine changes agreed for your site, and we test the process. You can make future changes yourself, bring in someone else or ask me for additional support.
Made for youKept by you
The work,
in your hands.
- Your brand foundation 01
- Your visual identity 02
- Your website files 03
- Instructions for routine updates 04
Complete files. Instructions for future updates.
Some of the things you can do
- Add a blog post
- Replace an image
- Update your services
- Change your contact details
Beyond the package
Where could we take it next?
You might want ongoing content, social posts or video; help working with or finding a content person; or deeper guidance in using AI yourself.
We can also explore ideas specific to your practice: an interactive exercise, a private client space, or a tool built around the way you work. We agree the scope and price of any additional work separately.
Let's talk about your project.
Leave your details and I’ll email you to arrange a complimentary 20-minute call. We’ll discuss your needs and see whether we’re a good fit to work together.
Branding & website packageUSD 1,500
View the portfolioOne complete project: brand foundation, visual identity and website, with basic AI-ready handover. We agree the pages and features before starting. The same fee applies wherever you're based. Domain, hosting and other third-party services are separate.
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